Website Marketing: What You Should Know Before Getting Started (Part 3)
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- There are many types of insurance such as car, home, health, dental, life, accident and even vacation insurance. Why create a general insurance site if you don't sell all forms of insurance? (And if you do, you'd be better off creating a separate site for each.)
After talking his website marketing, Matt determined that he'd like to focus on car, home or boat insurance because he knows them well. But, even these three terms are too competitive so we set out to find the term that's "just right".
Website Marketing Rule: Traffic Is Not Important... Profit Is!
When we conducted website marketing research, we uncovered three profitable terms that had a good demand and not much competition. (BTW, never go into business that has no competition because that means no demand unless you're a pioneer) They were: "homeowners insurance", "classic car insurance" and "yacht insurance".
Of those three, Matt chose "homeowners insurance" because he knew it best and plans on having us build sites about the others in the future. Another thing to understand about this choice is this: once he builds trust with his clients and sells them the homeowners insurance, he can then sell them car or boat insurance. But had he gone after "insurance" then he'd have never gotten them in the first place. Conversely, had he chosen "yacht insurance", it'd be safe to assume that 99% of those yacht owners own at least one home.
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OK, so he chose to have a site built about "homeowners insurance" but, because he's an insurance agent licensed in Florida, having people call him from Oregon (or even from Georgia) would actually be a waste of his time. Therefore, we focused his site on "Florida homeowners insurance" and chose the domain name "Florida-homeowners-insurance-choices.com" for the benefit of the search engines. Yet, while that's a good website marketing name for the search engines, it's not easy to tell people or put on a business card. So that he'd have the best of both worlds, we simply registered another domain name ("MossHomeownersInsurance.com") and redirected it to his main domain name.
The main website marketing point: don't register your domain name first! Let us do the research first!
Then You Need To Determine Your Website Marketing Needs
The second biggest mistake businesses make is purchasing hosting before they determine their needs. Hosting companies run different operating systems with the two most popular being Microsoft Windows and Linux servers. Neither is better or worse than the other and 9 out 10 times either will work for one's needs. However, 1 out of 10 times, only one will meet one's needs.
Furthermore, we have found one system that's simply the best way to conduct business online: Site Build It (SBI). Basically, SBI is a hosting system plus much more. For the price of typical hosting, SBI provides a website with dozens of built-in, automated tools that practically assure that your success. Frankly, SBI is the right choice for about 95% of all of our clients and because SBI actually takes care of registering your domain name and setting up your hosting, it's another reason that you should not do it yourself. Continued...
Part 1 | Part 2 | Part 3 | Part 4
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