Website Marketing: What You Should Know Before Getting Started (Part 2)
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...Continued from Part 1 Now, each website is made up by many webpages which are documents that are suitable for the World Wide Web and can be accessed through a Web browser and displayed on a computer screen. Webpages are usually written in HTML or XHTML format, and may provide navigation to other webpages via hypertext links.
Avoid Common Mistakes When Setting Up Your Site For Proper Website Marketing
The first step of establishing a business on the Internet with website marketing is building a website. Whether this is a new online business or an existing "brick and mortar" business is irrelevant. However, where most businesses make their first mistake is choosing their domain name first. It's a mistake because the search engines love it when 
websites have the main keyword in the domain name. For example, our business is "SEO" and "Web design" hence our domain name "AceSEOWebDesign.com". The search engines like this because they know, for example, a site like "Cars.com" isn't going to sell boats.
Furthermore, specialization is better than generalization when it comes to website marketing. For example, say you own a flower shop called "Harriet's Flower Shop". "Flower shop" is a competitive search term because there are many flower shops. (In our home town of San Diego alone, there are 4,000 flower shops in the county!) However, if you really love a specific flower, say orchids, then focusing your site on orchids would be better. Then, after you have established yourself as an expert to your customers about orchids, you can sell other types of flowers to them.
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However, with the proper website marketing (whether you use your own pay per click software or not) you must also be careful not to be too tightly focused. In this example, focusing on "pink orchids" might be too narrow as not many people might be looking for them. When choosing your site's theme, think of yourself like Goldilocks and look for the bed and porridge that's "just right".
And just to reinforce this website marketing strategy, let's answer one question a lot of people ask: if having your keyword in the domain name is important then why do Google and eBay have their domain names? Well, eBay actually used to be "Auctions.com" when it started. And in Google's case, as well as Twitter and Facebook, they are pioneers and their names became synonymous with what they do. If you think "online search", Google comes to mind. Think "social network" and Facebook comes to mind.
You Need The Right Domain Name
You should know that you can purchase multiple domains and point them to one website. For example, a client of ours, Matt Moss, is an insurance agent in Jacksonville, Florida. He came to us and said he wanted to have us build a site named "MossInsurance.com".
Well, we told him there are three problems with this domain name:
- By having his last name in it, it'd be very difficult for him to sell his website to someone else if he ever wanted to. After all, if your last name isn't "Moss" then having "Moss" in the domain name is a negative.
- "Insurance" is simply too broad and the competition is too fierce. If you're not on the first two pages for a search term, you'll receive hardly any traffic. And 9 out of the top 10 companies for "insurance" are billion dollar companies. So, you'll never break into the top 50 spots let alone the top 10. Continued...
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