Small Business Website Design Should Be About One Thing Only: The Bottom Line
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OK, so maybe we can't deliver baskets of food to people when we build a website but one question that we get asked by a lot of new amazed clients is, "How do you do all of this and, at the same time, keep it affordable for me?" Well, we only do what works and we just refuse to waste time on things that don't.
We'll be completely upfront and honest with you. If you want all of the bells and whistles which don't provide as much value relative to their cost (or actually detracts) like a "Flash splash page" then we are not the company for you. However, if you want a highly successful yet extremely affordable small business website design to help your business generate more and more sales without having to spend more and more money, they we are the company for you.
It's really funny but when people build a house, their contractor would never build something that they know wouldn't work just because the client wanted it. For example, they would never put a pool on the roof (unless it's a skyrise condominium building). But other small business website design companies consistently fulfill demands that clients make even if they know that those demands cost more money and are less effective (some even have a negative affect).
Let's use the "Flash splash page" as an example since everybody and their mother seems to want them. If you were to talk to 100 internet marketers, at least 99 of them would say, "Never use a splash page!" (BTW, a splash page is a highly animated or video intro page to the site that serves no other purpose other than to add some flashiness to the site.)
Why do they say this? There are two reasons: they don't give the visitor anything of value; and they are an extra step.
For optimal success, you should strive to have every single page of your site give something of value to your visitors. Even order pages should have some little tidbit of value. Splash pages do not give anything of value to the visitor. They're the equivalent of "trying to look cool". If you have to "try to look cool", you're not cool.
Even more important than the "value problem" is the fact that splash pages ask the visitor to do one of two things: wait or click.
The problem with having them wait for some video to complete is that every second is critical to getting them to purchase. The longer they have to wait to get through to your small business website design's information, the lower your conversion rates will be.
Even worse than that, as bad as that's, is this: if they get bored or just get tired of waiting they might hit the "Back" button and leave your site with a bad taste in their mouth. Unlike a physical store which takes the customer time to get to, find what they need and leave, it takes website visitors less than a second to leave your site. If that happens, it will be almost impossible to win them back as a client.
So why do we mention all of this? It's pretty simple really. Each small business website design we create is focused on profitability. We have a proven process that delivers the best bang for your buck. We're kind of like the Costco of web site designers.
Here are some additional benefits of hiring Ace SEO & Web Design for your small business website design:
- We are able to keep expenses down because all the tools needed to build a highly trafficked Web site exist under one roof, enabling your Specialist to execute sophisticated techniques efficiently. This saves us time and money which allows us to pass savings on to you.
- Together with an Ace SEO & Web Design Specialist, you will develop information about your niche to prospective clients who visit your Web site. Ultimately, you will own your niche online by giving your visitors the information and solutions they are looking for.
- Ace SEO & Web Design will build for you the foundation and framework of a Web site that pleases both human visitors and the Search Engines. Our sites consistently generate two times the number of page views per visitor than the average website. Now that's how all small business website design should be done.
- An Ace SEO & Web Design Specialist outlines your site's development procedure, including mutually agreeable goals, tasks and timelines. You'll know where you're going and when you will get there.
- While working with you, a Ace SEO & Web Design Specialist will recommend, and once approved by you, register your domain name. Registering a domain name is simple... picking the right domain name to generate tons of traffic from the search engines is highly difficult. That's why we tell our clients "Do not register your domain name until we tell you to do so!"
- An Ace SEO & Web Design Specialist designs your site's "Look and Feel," based on your input, using the SBI! template system. This template is optimized for the search engines and proven to get quality results.
- An Ace SEO & Web Design Specialist does all of the actual building of your site's Web pages. You don't have to even supply us with content if you don't wish to (although content written by the actual business owners is always more effective.)
- Ace SEO & Web Design uses SBI! with its 24x7 technology (invisible to you) running in the background, making your success virtually inevitable. You don't need to know how to submit your pages to the search engines or how to run a blog because once we get your site set up, every time you add content, the system will do all of this for you.
- An Ace SEO & Web Design Specialist consults (as needed) with you to learn more about your business, service, goods, etc., to grow your site as large and as income-producing as you choose.
- An Ace SEO & Web Design Specialist will update and add new information to your Web site at your request.
- Our small business website design will enable you to outperform your local competition, "own" your corner of the Internet and expand your business (perhaps even globally, if that's a goal of yours).
- Once we build your site, will can coach you (or an employee) to easily add fresh content to your site. You won't have to know anything about search engine optimization or coding. If you can use a word processor, you will have no problem. Not many other small business website design companies, if any, will teach you because they want to keep getting money out of you. We would much rather you be successful rather than lighter in the wallet.
If your business philosophy is a long-term, plan-and-build-from-the-ground-up one, Ace SEO & Web Design is your answer. Whether you have an existing (ineffective) site or need to develop an online presence, Ace SEO & Web Design has what you need to expand your business and take it to the next level. Your site, and your success, are easy to grow once a solid foundation has been built with our small business website design.
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